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Optimo Options

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Weaving School in Ecuador
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Roff Smith in front of the Taj Mahal. Roff does not roll his Optimo, not even for travel.

Robert G. in Optimo at the Step Pyramid of Zoser.

Robert G. and the Step Pyramid of Zoser in Egypt. Robert is the one wearing the hat.

The Optimo is the classic Panama hat style. In Ecuador, it’s called the Natural. The Optimo was the style of choice for British travelers, ex-pats, and empire builders in Malaysia, Hong Kong, India, and throughout the tropics—anywhere a gin and tonic had actual therapeutic value (against malaria, not just tropical tantrums). Even today, the style is more popular in the UK than in the US.

Some people think of it as a “Charlie Chan” hat. I preferred it on Peter O’Toole in The Last Emperor, Sean Connery in The Man Who Would Be King, Sidney Greenstreet in Casablanca.

This style probably originated as a natural consequence of people rolling up their hats. If you roll up an unblocked hat a few times, you wind up with a center crease. So why not call it a style, give it a name, and make some blocks.

This particular Optimo is hand-blocked and has a leather sweatband. You don’t roll it up. If you want one to roll up, go here: Roll-Up Panama Hats

As with fedoras, there are several variations of the Optimo style. And as with Fedoras, I have definite opinions so I designed my own blocks. I prefer a more rounded crown over a flatter crown. Why? Better looking. Also better architecture.

The Optimo has been growing in popularity. More and more of you are choosing to swan about in non-roll-up Optimos. My friend, Roff Smith, wears his Optimo as his Writing Hat. As his Travel Hat. As his Going To Town Hat. As his Going To The Swings With Daughters Hat. And so on.

A good hat is like that. A good hat becomes a good friend.™

Visualize having ten good friends.

Now make it so.


Why One Panama Hat Costs More than Another


$500, $650, $800, $1000, $1500


$2000, $3000, $5000

RARE TREASURES very limited availability A $25,000 hat? Really? How Fine Are the Finest?

$7500 to $25,000


2 12 to 3 18 inches


4 to 4 12 inches
(to the top of the center crease)

SIZES details

21 38 to 25 14 inches
(54 to 64 cm)

SWEATBAND see choices

Standard sweatband for this style is un-dyed fine leather.

RIBBON see choices

Standard ribbon for this style is 1 116 inch black.

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The Panama Hat Company of the Pacific dba Brent Black Panama Hats 1314 Center Dr., Suite B-448 Medford, OR 97501 There is no retail store at this address. (more) Toll Free: (888) 658-6500 Phone: (541) 201-3113 Fax: Coming soon

Text and photos © 1988-2017, B. Brent Black. All rights reserved.

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111 Hekili Street, Suite A-293; Kailua, HI 96734 Ph: (888) 658-6500 Fax: (808) 262-7725 www.BrentBlack.com