Before I made hats, I made ads. I was a writer and creative director for nearly three decades. Some people thought I was pretty good at it. Naturally, I agreed with them.

I wrote for hundreds of brands and products, some of which you use at home, some when you’re hungry, some when you buy things, some when you travel, some only when the circus comes to town.

Now I have just one ad client. A guy who makes hats. He’s the most agreeable client I’ve ever worked with.